The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

We Know What Guys Are Really Thinking - Best of Show Pencil  - Consumer Television / Consumer Television :30 Campaign
We Know What Guys Are Really Thinking Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign
 - Gold Pencil  - Trade / Trade Color Full Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade Color Full Page or Spread: Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Campaign
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Campaign Gold Pencil
Wassup - Gold Pencil  - Consumer Television / Consumer Television Varying Lengths: Campaign
Wassup Agency: DDB/Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Varying Lengths: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television Varying Lengths: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Hill Holliday Connors Cosmopulos / Boston Client: Business Leaders for Sensible Priorities Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political: Outdoor and Posters
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Outdoor and Posters Gold Pencil
 - Gold Pencil  - Trade / Trade B/W or Color Any Size: Campaign
Agency: Fallon McElligott / Minneapolis Client: Sports Illustrated Category: Trade / Trade B/W or Color Any Size: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Campaign
Agency: Foote Cone & Belding / San Francisco Client: MTV Category: Consumer Television / Consumer Television Over :30 Campaign Gold Pencil
 - Gold Pencil  - Banners / Banner - Campaign
Agency: DM9 DDB Publicidade / São Paulo Client: Uol-Universo Online Category: Banners / Banner - Campaign Gold Pencil
 - Gold Pencil  - Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign Gold Pencil
 - Gold Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM
Agency: Genex / Los Angeles Client: Herman Miller Category: Promotional Advertising / Promotional Advertising - CD-ROM Gold Pencil
 - Gold Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Intel Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising Gold Pencil
 - Gold Pencil  - Broadband Web Sites
Agency: OVEN Digital / New York Client: Hookt Category: Broadband Web Sites Gold Pencil
 - Gold Pencil  - Broadband Web Sites
Agency: OVEN Digital / New York Client: Digital Club Network "DCN" Category: Broadband Web Sites Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper Over 600 Lines: Single
Agency: Fallon McElligott / New York Client: United States Tennis Association Category: Newspaper / Newspaper Over 600 Lines: Single Gold Pencil
 - Gold Pencil  - Multimedia Campaign
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Multimedia Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30 Single
Agency: Cliff Freeman & Partners / New York Client: Budget Category: Consumer Television / Consumer Television :30 Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :30 Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30 Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political: Single
Agency: The Martin Agency / Richmond Client: Virginia Holocaust Museum Category: Public Service/Political / Public Service/Political: Single Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :20 and Under: Campaign Gold Pencil
 - Gold Pencil  - Consumer Radio / Consumer Radio: Single
Agency: Wieden + Kennedy / Portland Client: Miller High Life Category: Consumer Radio / Consumer Radio: Single Gold Pencil
 - Gold Pencil  - Collateral Advertising / Collateral: Posters
Agency: TBWA Hunt Lascaris / Johannesburg Client: Dunlop Category: Collateral Advertising / Collateral: Posters Gold Pencil
 - Gold Pencil  - Non-Profit Organizations
Agency: OVEN Digital / New York Client: Shubert Archive Category: Non-Profit Organizations Gold Pencil
We Know What Guys Are Really Thinking - Gold Pencil  - Consumer Television / Consumer Television :30 Campaign
We Know What Guys Are Really Thinking Agency: Fallon McElligott / New York Client: Fox/Liberty Networks Category: Consumer Television / Consumer Television :30 Campaign Gold Pencil
 - Gold Pencil  - Banners / Banner - Single
Agency: FCB Worldwide / Southfield Client: Little Caesers Pizza Enterprise Category: Banners / Banner - Single Gold Pencil
 - Gold Pencil  - Banners / Banner - Single
Agency: Freestyle Interactive / San Francisco Client: Sonic Net Category: Banners / Banner - Single Gold Pencil
 - Gold Pencil  - Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Self-Promotion - Other Digital Advertising Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Ad Planet Kinetic Interactive / Singapore Client: Concave Scream Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Viaduct Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites Gold Pencil
 - Gold Pencil  - E-Commerce / E-Commerce - Web Sites
Agency: Sapient / San Francisco Client: Adobe Category: E-Commerce / E-Commerce - Web Sites Gold Pencil
Surfers - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema: Single
Surfers Agency: AMV BBDO / London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single Gold Pencil
 - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema: Single
Agency: Abbott Mead Vickers.BBDO / London Client: Guinness Category: Non-Broadcast / Non-Broadcast Cinema: Single Gold Pencil
 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Single
Agency: Crispin Porter and Bogusky / Miami Client: Florida Tobacco Pilot Program Category: Public Service/Political / Public Service/Political Television: Single Gold Pencil
 - Gold Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Web Sites
Agency: Dennis Interactive/Margeotes Fertitta + Partners / New York Client: Margeotes, Fertita + Partners / New York Category: Corporate Image - Business to Business / Corporate Image B2B - Web Sites Gold Pencil
 - Gold Pencil  - Collateral Advertising / Collateral Direct Mail: Campaign
Agency: Saatchi & Saatchi / London Client: COI/The Army Category: Collateral Advertising / Collateral Direct Mail: Campaign Gold Pencil
 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Campaign
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Newspaper / Newspaper 600 Lines or Less: Campaign Gold Pencil
 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single Gold Pencil
 - Gold Pencil  - Collateral Advertising / Collateral: Brochures
Agency: Fallon McElligott/Duffy Design / New York Client: MTV Category: Collateral Advertising / Collateral: Brochures Gold Pencil
 - Gold Pencil  - Collateral Advertising / Collateral Direct Mail: Single
Agency: Publicis & Hal Riney / San Francisco Client: EV1 Category: Collateral Advertising / Collateral Direct Mail: Single Gold Pencil
 - Gold Pencil  - Outdoor / Outdoor: Single
Agency: BBDO / Denmark Client: Adidas Category: Outdoor / Outdoor: Single Gold Pencil
 - Gold Pencil  - Integrated Branding Campaign
Agency: Arnold Communications / Boston Client: Volkswagen of America, Inc. Category: Integrated Branding Campaign Gold Pencil
 - Gold Pencil  - Integrated Branding Campaign
Agency: Wieden + Kennedy / Portland Client: Nike Category: Integrated Branding Campaign Gold Pencil
 - Gold Pencil  - Consumer Radio / Consumer Radio: Campaign
Agency: DDB / Chicago Client: Anheuser-Busch/Bud Light Category: Consumer Radio / Consumer Radio: Campaign Gold Pencil
 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign Gold Pencil
 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spread: Single
Agency: Saatchi & Saatchi / Singapore Client: Borneo Motors Category: Consumer Magazine / Magazine Color Full Page or Spread: Single Gold Pencil
 - Gold Pencil  - Beyond the Banner
Agency: Wieden + Kennedy / New York Client: Calvin Klein Category: Beyond the Banner Gold Pencil
 - Gold Pencil  - Self-Promotion / Self-Promotion - CD-ROM
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM Gold Pencil
We Know What Guys Are Really Thinking - Best of Show Pencil  - Consumer Television / Consumer Television :30 Campaign

2000 Advertising Best of Show Pencil

Fallon McElligott / New York

Fox/Liberty Networks

We Know What Guys Are Really Thinking

Consumer Television / Consumer Television :30 Campaign

00_0087A

 - Gold Pencil  - Trade / Trade Color Full Page or Spread: Single

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade Color Full Page or Spread: Single

00_0032A

 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Campaign

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Campaign

00_0068A

Wassup - Gold Pencil  - Consumer Television / Consumer Television Varying Lengths: Campaign

2000 Advertising Gold Pencil

DDB/Chicago

Anheuser-Busch

Wassup

Consumer Television / Consumer Television Varying Lengths: Campaign

0096A

 - Gold Pencil  - Consumer Television / Consumer Television Varying Lengths: Campaign

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch

Consumer Television / Consumer Television Varying Lengths: Campaign

00_0096A

 - Gold Pencil  - Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

2000 Advertising Gold Pencil

Hill Holliday Connors Cosmopulos / Boston

Business Leaders for Sensible Priorities

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

00_0059A

 - Gold Pencil  - Public Service/Political / Public Service/Political: Outdoor and Posters

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Outdoor and Posters

00_0061A

 - Gold Pencil  - Trade / Trade B/W or Color Any Size: Campaign

2000 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Sports Illustrated

Trade / Trade B/W or Color Any Size: Campaign

00_0036A

 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Single

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Single

00_0091A

 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Campaign

2000 Advertising Gold Pencil

Foote Cone & Belding / San Francisco

MTV

Consumer Television / Consumer Television Over :30 Campaign

00_0079A

 - Gold Pencil  - Banners / Banner - Campaign

2000 Interactive Gold Pencil

DM9 DDB Publicidade / São Paulo

Uol-Universo Online

Banners / Banner - Campaign

00_0005N

 - Gold Pencil  - Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Magazine / Magazine Less Than a Page B/W or Color: Campaign

00_0023A

 - Gold Pencil  - Promotional Advertising / Promotional Advertising - CD-ROM

2000 Interactive Gold Pencil

Genex / Los Angeles

Herman Miller

Promotional Advertising / Promotional Advertising - CD-ROM

00_0013N

 - Gold Pencil  - Promotional Advertising / Promotional Advertising - Other Digitial Advertising

2000 Interactive Gold Pencil

EURO RSCG DSW Partners / Salt Lake City

Intel

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0016N

 - Gold Pencil  - Broadband Web Sites

2000 Interactive Gold Pencil

OVEN Digital / New York

Hookt

Broadband Web Sites

00_0042N

 - Gold Pencil  - Broadband Web Sites

2000 Interactive Gold Pencil

OVEN Digital / New York

Digital Club Network "DCN"

Broadband Web Sites

00_0043N

 - Gold Pencil  - Newspaper / Newspaper Over 600 Lines: Single

2000 Advertising Gold Pencil

Fallon McElligott / New York

United States Tennis Association

Newspaper / Newspaper Over 600 Lines: Single

00_0001A

 - Gold Pencil  - Multimedia Campaign

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Multimedia Campaign

00_0103A

 - Gold Pencil  - Consumer Television / Consumer Television :30 Single

2000 Advertising Gold Pencil

Cliff Freeman & Partners / New York

Budget

Consumer Television / Consumer Television :30 Single

00_0081A

 - Gold Pencil  - Consumer Television / Consumer Television :30 Single

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0082A

 - Gold Pencil  - Consumer Television / Consumer Television :30 Single

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Television / Consumer Television :30 Single

00_0083A

 - Gold Pencil  - Public Service/Political / Public Service/Political: Single

2000 Advertising Gold Pencil

The Martin Agency / Richmond

Virginia Holocaust Museum

Public Service/Political / Public Service/Political: Single

00_0056A

 - Gold Pencil  - Consumer Television / Consumer Television :20 and Under: Campaign

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

Consumer Television / Consumer Television :20 and Under: Campaign

00_0094A

 - Gold Pencil  - Consumer Radio / Consumer Radio: Single

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Miller High Life

Consumer Radio / Consumer Radio: Single

00_0069A

 - Gold Pencil  - Collateral Advertising / Collateral: Posters

2000 Advertising Gold Pencil

TBWA Hunt Lascaris / Johannesburg

Dunlop

Collateral Advertising / Collateral: Posters

00_0053A

 - Gold Pencil  - Non-Profit Organizations

2000 Interactive Gold Pencil

OVEN Digital / New York

Shubert Archive

Non-Profit Organizations

00_0055N

We Know What Guys Are Really Thinking - Gold Pencil  - Consumer Television / Consumer Television :30 Campaign

2000 Advertising Gold Pencil

Fallon McElligott / New York

Fox/Liberty Networks

We Know What Guys Are Really Thinking

Consumer Television / Consumer Television :30 Campaign

00_0087A

 - Gold Pencil  - Banners / Banner - Single

2000 Interactive Gold Pencil

FCB Worldwide / Southfield

Little Caesers Pizza Enterprise

Banners / Banner - Single

00_0001N

 - Gold Pencil  - Banners / Banner - Single

2000 Interactive Gold Pencil

Freestyle Interactive / San Francisco

Sonic Net

Banners / Banner - Single

00_0002N

 - Gold Pencil  - Self-Promotion / Self-Promotion - Other Digital Advertising

2000 Interactive Gold Pencil

R/GA / New York

R/GA

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0053N

 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

2000 Interactive Gold Pencil

Ad Planet Kinetic Interactive / Singapore

Concave Scream

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0019N

 - Gold Pencil  - Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

2000 Interactive Gold Pencil

Deepend London / London

Viaduct

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0020N

 - Gold Pencil  - E-Commerce / E-Commerce - Web Sites

2000 Interactive Gold Pencil

Sapient / San Francisco

Adobe

E-Commerce / E-Commerce - Web Sites

00_0035N

Surfers - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema: Single

2000 Advertising Gold Pencil

AMV BBDO / London

Guinness

Surfers

Non-Broadcast / Non-Broadcast Cinema: Single

0099A

 - Gold Pencil  - Non-Broadcast / Non-Broadcast Cinema: Single

2000 Advertising Gold Pencil

Abbott Mead Vickers.BBDO / London

Guinness

Non-Broadcast / Non-Broadcast Cinema: Single

00_0099A

 - Gold Pencil  - Public Service/Political / Public Service/Political Television: Single

2000 Advertising Gold Pencil

Crispin Porter and Bogusky / Miami

Florida Tobacco Pilot Program

Public Service/Political / Public Service/Political Television: Single

00_0065A

 - Gold Pencil  - Corporate Image - Business to Business / Corporate Image B2B - Web Sites

2000 Interactive Gold Pencil

Dennis Interactive/Margeotes Fertitta + Partners / New York

Margeotes, Fertita + Partners / New York

Corporate Image - Business to Business / Corporate Image B2B - Web Sites

00_0027N

 - Gold Pencil  - Collateral Advertising / Collateral Direct Mail: Campaign

2000 Advertising Gold Pencil

Saatchi & Saatchi / London

COI/The Army

Collateral Advertising / Collateral Direct Mail: Campaign

00_0045A

 - Gold Pencil  - Newspaper / Newspaper 600 Lines or Less: Campaign

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Newspaper / Newspaper 600 Lines or Less: Campaign

00_0005A

 - Gold Pencil  - Consumer Television / Consumer Television Over :30 Single

2000 Advertising Gold Pencil

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

00_0075A

 - Gold Pencil  - Collateral Advertising / Collateral: Brochures

2000 Advertising Gold Pencil

Fallon McElligott/Duffy Design / New York

MTV

Collateral Advertising / Collateral: Brochures

00_0039A

 - Gold Pencil  - Collateral Advertising / Collateral Direct Mail: Single

2000 Advertising Gold Pencil

Publicis & Hal Riney / San Francisco

EV1

Collateral Advertising / Collateral Direct Mail: Single

00_0042A

 - Gold Pencil  - Outdoor / Outdoor: Single

2000 Advertising Gold Pencil

BBDO / Denmark

Adidas

Outdoor / Outdoor: Single

00_0026A

 - Gold Pencil  - Integrated Branding Campaign

2000 Interactive Gold Pencil

Arnold Communications / Boston

Volkswagen of America, Inc.

Integrated Branding Campaign

00_0038N

 - Gold Pencil  - Integrated Branding Campaign

2000 Interactive Gold Pencil

Wieden + Kennedy / Portland

Nike

Integrated Branding Campaign

00_0039N

 - Gold Pencil  - Consumer Radio / Consumer Radio: Campaign

2000 Advertising Gold Pencil

DDB / Chicago

Anheuser-Busch/Bud Light

Consumer Radio / Consumer Radio: Campaign

00_0072A

 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2000 Advertising Gold Pencil

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

00_0018A

 - Gold Pencil  - Consumer Magazine / Magazine Color Full Page or Spread: Single

2000 Advertising Gold Pencil

Saatchi & Saatchi / Singapore

Borneo Motors

Consumer Magazine / Magazine Color Full Page or Spread: Single

00_0015A

 - Gold Pencil  - Beyond the Banner

2000 Interactive Gold Pencil

Wieden + Kennedy / New York

Calvin Klein

Beyond the Banner

00_0008N

 - Gold Pencil  - Self-Promotion / Self-Promotion - CD-ROM

2000 Interactive Gold Pencil

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0049N

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